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The legal industry is changing but to what, for whom, where, why and how? Join us each month to learn about the next best practices in legal practice and how it applies to your firm or organisation. Learn from the people who are “walking the talk.” Hear what they are doing and what has driven them to do things differently for their clients, their people, their organisations and themselves and, how they measure and learn from success and failure. We’re going to get candid, super practical and yes, we’re going to get legally innovative too!

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Jul 22, 2020

In the second podcast in the area of crisis communications, we discussed what law firms should be focusing on now that the impact of COVID-19 is being felt so acutely. What should they be communicating with their people, clients and the market more broadly? What do Mid-Crisis Communications for Law Firms look like?

We welcomed back communications guru Sharon de Bomford, Principal at Write Results to chat about all of this. We started by discussing the strategic or overarching considerations law firm leaders and managers might want to focus on right now and ended by discussing the evolving communications landscape – what’s changed and what may never change!

Topics discussed included:

  • The role, importance and function of a communications plan or strategy and how our global focus on such things has laid a foundation for considering them differently
  • How there has been a significant shift to and on internal communications, what’s working and what’s changing in popularity there
  • How things are also changing in external communications and what we need to remain focussed on there
  • How to combat communication fatigue, particularly as that relates to external communications
  • The need for leaders and managers take a breath, acknowledge and understand the impact of all these communications on them
  • Whether, at this point, we can see new ways to communicate emerging – old ways done differently, new ways done differently, all the interesting options and combinations in between, and maybe even some brand new ways to communicate too!

Thank you so much, Sharon – another fabulous practical, helpful, important and inspiring session to encourage us all to keep the conversations going!  

If you would like to listen to the first podcast in this area by Sharon and  Olivia Kruimel, Senior Marketing Manager, Transaction Banking at Standard Chartered Bank on The Dos and Don’ts of Internal and External Crisis Communications for Law Firms, you’ll find it here.